Canadian Blood Services has set its most ambitious recruitment goal ever — adding one million new donors in the next five years.
As demand in Canada’s health care system intensifies, the need for new blood, plasma, stem cell and organ donors has never been greater.
Canadian Blood Services is committed to growing a diverse donor base that can match the ongoing and emerging needs of patients with increased resilience.
“There’s been a shift in demand for blood and plasma products internationally and within Canada, yet as of today only two per cent of all eligible people in Canada are donating,” said Dr. Graham Sher, chief executive officer at Canadian Blood Services. “There’s a disconnect here and it isn’t sustainable for the future needs of the health system.”
“To get where we need to be, we’ve set an ambitious recruitment goal of one million new donors.”
Canadian Blood Services is unveiling a new brand platform which asks the question, “Who’s Saving Who?”
Every day, patients across Canada are saved thanks to the generous acts of donors.
But donor research and insights have also highlighted that donors get something back too — a sense of achievement, purpose and profound connection to others.
Canadian Blood Services is calling on all who can to become a part of Canada’s Lifeline.
If you have donated before, invite a new donor to join the next time you donate and share the experience with others.
You can book an appointment now on blood.ca, use the GiveBlood app or call 1-888-236-6283.
