Laura Laing and John Smith of Plateau Cattle Co. are nominated for the 2025 Environmental Stewardship Award.
Stewardship and sustainability aren’t just buzzwords in cattle ranching in Alberta; they’re a way of life for the families that have managed cattle and cared for the land for generations.
Third generation ranchers John Smith and Laura Laing of Plateau Cattle Co. are proving exactly that on their ranch in southern Alberta.
Here they manage a herd of 450 commercial cows on native grasslands where they carefully balance feed requirements with environmental stewardship.
Top cattle genetics and progressive animal welfare practices are also driving factors that contribute to the production of high-quality beef.
“Our goal has always been to produce the best quality cattle we can, under low-stress, thoughtful production practices, while protecting and improving the land for the next generation,”Smith said.
As a results of their efforts, Plateau Cattle Co. was recently named a regional nominee for the Environmental Stewardship Award, which recognizes Canadian beef cattle producers from each province who demonstrate an exceptional commitment to environmental conservation and sustainable farming practices.
At Plateau Cattle Co., sustainability shows up in everyday choices that directly benefit both cattle and the land.
These include:
• Protecting water sources:
Dugouts and riparian areas have been fenced off and solar-powered watering systems provide cattle clean water while protecting wetlands and streams.
• Caring for grasslands:
By reducing herd size during years of drought, native grasses are given time to recover, ensuring healthy forage today and for the future.
• Innovating for animal care:
There is a strong focus on utilizing low-stress handling methods across the herd.
Examples include using chute mats and “calf massages” to reduce stress and improve comfort during animal handling.
• Collaborating for the future:
The ranch works closely with Olds College and veterinarians on research trials, from DNA sampling of herd genetics, to testing new tools like pheromone-based sprays that naturally calm cattle.
• Adapting to nature:
Calving season has been shifted to better align with spring weather, reducing stress on newborn calves while working in sync with Mother Nature.
These choices aren’t just good for the environment; they improve the beef on your table.
Healthy cattle raised on well managed grasslands produce high-quality, nutritious beef that Albertans can feel confident choosing.
The recognition of Plateau Cattle Co. comes at a time when consumer trust in Alberta beef is climbing. 76 per cent of Albertans have a positive view of beef farmers — a nine per cent rise over the past year.
Even more impressively, when asked if they consider beef as an environmentally friendly food choice, 80 per cent of Albertans agree, an 11 per cent rise since 2023.
For consumers, that means every bite of Alberta beef tells a story, of care, stewardship, and a legacy that ensures the land will continue to thrive long after today’s meal is finished.
